Rice is the staple food of more than half of the world’s population. Some of the leading producers of rice are China, India, Bangladesh, Vietnam and Thailand. India is in fact the largest exporter of both basmati and non-basmati rice. Few leading importers of Indian rice are Iran, Saudi Arabia, UAE, Kuwait and Bahrain. In recent years, non-basmati rice from India has also become popular in international market owing to its great taste and reasonable price. Swarna non-basmati rice is one of the more popular non-basmati rice varieties. It is medium grain-rice cultivated across the north-eastern part of the counties in states of Uttar Pradesh, Bihar, Jharkhand and Orissa. The consumption of rice is extremely beneficial for diabetic patients. Swarna Non-Basmati Rice is still ruling the roost in the Indian rice market. It is still grown on more than 6 million hectares. The yield of the rice is consistently high and stable. However, the cultivation is susceptible to submergence for more than 1 week. Submergence is a major problem in the rain fed eastern parts of the country. To deal with the issue, sub 1 gene was introduced into Swarna by marker assisted backcrossing. The results of the experiment were promising and further distributed among the farmers for validation. Real world responsibilities for conducting the validation results were undertaken by NGO NEFORD and results were extremely encouraging. In the year 2007-08 the fields were submerged 2-3 times during the season. While the parental variety Swarna was completely destroyed the Swarna-Sub 1 survived well. The yield was also good at 1.5 to 3.0 ton/hectares. Production of the parent reduced significantly while the child varieties produced a good amount. Some of the common features of Swarna non-basmati rice are as follows: moisture-14% max, Damaged/discolored-2% max, average length-5mm, broken-5% max, foreign material-1.5% max, Color-white/cream.
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Swarna Non-Basmati Rice Price. However, with time sellers and buyers wanted more from the platforms. Problems of middlemen and intermediaries still persisted and real buyers and sellers could not receive the full value of a seamless trade. Besides, the platform was unable to address the problem of end to end solution like the payment security, delivery and logistics issues. Identifying the service gap, TRADOLOGIE.COM established its own intelligent platform. The platform boasts of 25,000 verified sellers and 200,000 buyers. Tradologie.com has been growing rapidly with gross merchandise value in excess of ₹ 25 Billion. TRADOLOGIE.COM has successfully emerged as an alternate supply chain for exporters and importers. Buyers can buy
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